BETDAQ’s holding company, GVC, will donate its front of shirt sponsorship of Charlton Athletic to their charity partner Children with Cancer UK for the 2019/20 season.
Children with Cancer UK is the leading national children’s cancer charity dedicated to research into the causes, prevention and treatment of cancer in children and young people – helping to improve the lives of young patients both today and for future generations.
BETDAQ have been the club’s front of shirt sponsor for the last three seasons.
Children With Cancer UK has been selected by GVC staff and will see the bookmaker utilise its marketing assets and sports partnerships to help drive awareness of the charity’s initiatives.
Mark Harkin, Head of Marketing from BETDAQ: “After three years sponsoring Charlton, we are pleased to see them back in the Championship. We are delighted that we can use our existing football partnerships to raise awareness of Children with Cancer UK. Nearly everyone will at some stage have been affected by cancer and so this is a charity close to all of our hearts, so we’ll be doing our best to raise money and awareness for the charity through this partnership.”
Zahra Scott, Senior Manager – Sport, Regional & Corporate at Children with Cancer UK, said: “We are extremely grateful for the continued support of GVC – front-of-shirt sponsorship of Championship team Charlton Athletic is incredible exposure for the charity and will enable us to continue to raise awareness of childhood cancer and the work we do to improve survival rates and quality of survival in young cancer patients.”
Ravi Patel, Commercial Manager, Charlton Athletic Football Club, said: “We’re delighted GVC have donated its front of shirt sponsorship to such an important charity. Children with Cancer UK do such vital work and we’re looking forward to working with them to raise awareness and funds for such a great cause.”
The club’s new kits for the 2019/20 season will be revealed in mid-July.