Tuesday's match at The Valley against Bristol Rovers will be sponsored by Gideon Franklin Limited.
Gideon Franklin Limited is a Charlton-supporting corporate finance advisory firm, whose mission is to help Japanese companies become more global, to support non-Japanese companies in the Japanese and Asian markets and to provide corporate finance services globally.
"Gideon Franklin Limited is proud to sponsor the match against Bristol Rovers," said Gideon.
"We are a corporate finance advisory firm with a Japan focus, and are currently celebrating our 15th year anniversary."
“Many of our staff and clients are Charlton fans. We love to support our community club. From London to Tokyo, we are cheering for Charlton," said Gideon.
Gideon was a Charlton Athletic PLC director and major shareholder in the decade from 2000 to 2009.
You can find out more about Gideon Fanklin by visiting their website www.gideonfranklin.com.
If you or your company are interested in sponsoring a Charlton match this season, please contact our commercial sales team on Sales@cafc.co.uk or call Joanne on 0208 333 4050.
Click here for more information about how your company can benefit from a match sponsorship package.