Charlton have launched a new initiative to give young Addicks celebrating their seventh birthday a special memento to mark the occasion.
The initiative will see anyone, currently registered on the club's system, celebrating their seventh birthday this season, receive a free, Charlton training shirt in a bespoke presentation box, with a personalised certificate enclosed.
Commercial Director Wayne Mumford said: "We want to give our young supporters the opportunity to wear the club badge with pride, while at the same time increasing the amount of Charlton shirts we see being worn in the local community.
"We know a lot of football fans make their mind up on the team they support at a young age and this initiative is part of the club's strategy to reach and engage young supporters.
"Our fans are excellent ambassadors for the club and because of that, our young supporters will be an important part of our growth."
Some lucky supporters have already received their exclusive gift, with many more to follow for those turning seven in the coming months.