Next season will herald a new era for the Barclays Women’s Super League and Barclays Women’s Championship, thanks to the launch of a new visual identity and name change ahead of the 2022/23 season.
The rebrand will see the naming convention altered, with the two competitions to now become the Barclays Women’s Super League and Barclays Women’s Championship.
The 2021/22 season saw unprecedented interest in the women’s professional game, with Sky Sports and the BBC driving visibility while commercial interest continues to grow – highlighted by Barclays renewing their sponsorship of the Women’s Super League and becoming the new title partner of the Women’s Championship from next season.
The refreshed look and identity has been created to reflect this increased interest in the women’s professional game, with the new brand aiming to present a more polished and premium look that stands out amongst the competition and better aligns the two leagues.
Kelly Simmons, the FA’s Director of the Women’s Professional game, said: “We’ve seen tremendous strides made in the women’s professional game since it turned professional four years ago, which meant we needed a refreshed branding that reflected that progress.”