CACT's Ambassadors appointed in recognition of their outstanding contribution and consistent support of CACT’s work.

Ambassadors act as advocates for CACT programmes and initiatives and use their expertise to assist the continued growth, development and success of community programmes. 

Dave Berry

Portrait of Dave Berry


Dave is a multi award-winning television presenter, radio broadcaster and writer. He hosts the Absolute Radio Breakfast Show every weekday from 6pm and is a regular contributor to Q magazine, The Huffington Post and The Guardian.

He is a lifelong Charlton Athletic fan and has been a CACT ambassador for well over a decade.

Dave managed one of the two teams at the Legends United match in September 2017 and hosted the 25th Anniversary Concert at indigo at The O2 in May 2018.


Paul Dunn MBE

Portrait of Paul Dunn


Paul Dunn MBE currently works for Empowering Communities. A not for profit social enterprise, which creates and delivers cloud based IT and social action networks that have a positive impact on people’s lives.

Previously, Paul was the lead advisor for the Metropolitan Police on Anti-social Behaviour (ASB), he chaired the London ASB Advisory Service and was the Programme manager for the London ASB Board. For seven years he chaired the London ASB Manager’s Group and was an expert practitioner for the government. He has been instrumental in promoting the need to address Community issues through a problem-solving approach over many years and headed a delegation including the CEO of CACT to advise the South Australian Government on improving behaviour and opportunities through sport and other interventions. Paul was awarded public servant of the year for his innovative ways of working and enjoys nothing more than introducing organisations across the country to the amazing work of CACT.

Keith Peacock

Keith Peacock outside the club shop at The Valley


A true Charlton legend, no outfield player has ever played more matches for the Addicks than Keith Peacock, who has 591 appearances and 107 goals to his name. Since retiring as a player, Keith has had a successful coaching and managing career, starting at Columbus Ohio and Tampa Bay Rowides in the USA before returning closer to home to manage Gillingham for 7 years. Keith also worked at QPR and Maidstone, before returning home to Charlton Athletic FC, where he has worked ever since, apart from a brief spell at West Ham. There aren’t many roles Keith hasn’t taken up at Charlton – in his 43 years here, as well as a player, he has been Reserve/Assistant Manager, Associate Director, Caretaker Manager, First Team Football Advisor, Club Ambassador and Chairman of the Former Players’ Association.

Keith has supported CACT for a many years. He was a key member of the 25th Anniversary Committee, organising the Legends United charity game in 2017 and various golf days, as well as assisting with the other events. A CACT Ambassador since 2018, he remains a key supporter of CACT's work.

Steve Sutherland

Portrait of Steve Sutherland


Steve is an extremely experienced marketing and PR consultant. Following a successful 15-year career in Banking, Steve then spent 23 years at the top level of commercial management in professional football, including holding senior positions at The Football League, Swindon Town FC and two spells at Charlton Athletic FC, where he was Commercial Director throughout the Club's Premier League years. Steve is skilled in brand awareness, integrated marketing, sponsorship, media relations and public speaking and he is a published writer on corporate social responsibility in sport.

Steve has a long association with CACT, including having co-founded the Street Violence Ruins Lives campaign with CACT's Chief Executive, Jason Morgan MBE. In 2017-18, he was a member of the 25th Anniversary Committee, helping to organise a series of events including the Legends United game and Back at The Valley Dinner.

In 2019, Steve spent six months as CACT's Acting Head of Fundraising and Development.

He continues to support a wide range of CACT's work and events, from dinners to the annual Upbeats Walk, for example.