The Addicks will wear the club's red home kit against Reading at the Select Car Leasing Stadium on Saturday.
Charlton supporters on social media have been encouraging fans in the away end to wear red to get behind the team this weekend and club partner the University of Greenwich is supporting fans and the club by continuing the red theme on the pitch.
While the Addicks are contractually obliged to wear the team’s popular black away kit on the road, unless there is a colour clash, the University of Greenwich has waived the obligation for Saturday’s fixture so that the team can play in red.
University of Greenwich’s Heidi King said: “We’re delighted to support the fans in getting behind our team for Saturday’s game at Reading.”
The University of Greenwich logo will be visible on the back of the men’s-first team kits on Saturday as usual and will also be on the front of Charlton Athletic Women’s team shirts as the Addicks, who sit top of the Barclays Women’s Championship, take on Women’s Super League side Tottenham Hotspur on Saturday in the fifth round of the Adobe Women's FA Cup, live on the FA Player.
King added: “It’s a big weekend for the club and we’re happy to play our part. We’re hoping for two Charlton wins.”
Charlton's men's first-team will be backed by nearly 3,000 supporters for Nathan Jones’ first game in charge after a surge in ticket purchases following the appointment of the 50-year-old as Charlton Manager on Sunday.
James Rodwell, Chairman of the Charlton Board, said: “There has been a genuine excitement amongst the fanbase since the appointment of Nathan Jones, as demonstrated with the away end for Saturday’s match at Reading selling out so quickly.
“We spoke with fan representatives and agreed that it would be a nice show of unity for the team to be in the same colours as our supporters. We’re grateful to the University of Greenwich for working with us to make this happen.”