Supporters can now get the club's home and away kit from The Valley Superstore.
Kits can be purchased online, by clicking here, or by visiting in store. The Valley Superstore is open from 10am to 3pm on Tuesday through to Saturday, however the store will be closed on home matchdays.
The home shirt, which bears the name of new Charlton-supporting sponsors KW Holdings on the chest, features a simple neck design with a striking white trim which is matched on the cuffs of the sleeves.
Meanwhile, a faint shadow imprint runs diagonally down the front of the shirt from right to left which subtly includes the distinctive sword featured in the Addicks’ logo.
The iconic Hummel chevrons run down both shoulders as usual, while back-of-shirt sponsors ITRM take their place on the top rear of the jersey for a fifth season.
Meanwhile the away strip is a modern take on an old classic being based upon the change strip worn during the 1988/89 season. The kit was picked out as a fan favourite during consultations with supporters last year.
Charlton's blue third kit will be available soon, as will mini-kits for the newest members of the Charlton family.
Prices are as follows
Shirt: £50 Adult, £45 Junior
Shorts: £25 Adult, £20 Junior
Socks: £12
Kits can be purchased online, by clicking here, or by visiting in store. The Valley Superstore is open from 10am to 3pm on Tuesday through to Saturday, however the store will be closed on home matchdays.