Generous Robots will be the men’s first team’s back-of-short sponsor for the 2022/23 season.
The company is a non-fungible token (NFT) project focused on providing a suite of web-3 tools and services for crypto portfolio management.
The Addicks will be wearing the Generous Robots logo for the first time in a league game during Saturday afternoon’s season-opener against Accrington Stanley.
Director of Communications Daniel Vernon said: "Generous Robots DAO is excited to partner with such a reputable club with a proud and exemplary history. It’s a great opportunity for us to be broadcast on national TV and get more exposure in the UK and Europe.”
Head of Commercial Partnerships Andrew Smith said: “The partnership with Generous Robots will help us reach a new audience as we continue to focus on opportunities to support the growth of the club.”