Charlton partner with Wearebrandnew

Brand New Ltd

Charlton Athletic are delighted to announce a new partnership with Wearebrandnew.

The deal will see the company’s logo appear on the sleeve of the men’s first-team shirts for the 2023/24 season.

Run by Charlton fan and long-term Charlton sponsor Darren New, Wearebrandnew, which is part of the RSK group, offers sustainable marketing solutions and provide carbon-neutral experiential event services.

Darren New said: “We are very proud that our logo will be on the men’s first-team shirt this season. It’s an exciting time for the club under the new ownership and we’re really pleased to be a part of that. This partnership is more than just a logo on a shirt though, we’ll be working with the club to give a new look and feel around key areas of The Valley and setting up some areas on a matchday that the fans will enjoy.”

Interim Commercial Manager Steve Sutherland said: “We’re really pleased to agree a strategic partnership with Wearebrandnew. It is a new era for Charlton and we’re getting approached by fans and companies that want to be partnered with us.

“Wearebrandnew’s ownership have a history with this club and we’re delighted to have them as part of the Charlton family.”

New team, new era. The Addicks host Leyton Orient at The Valley on Saturday, August 5th. Click here to get your tickets

Read Time: 2 mins