Charlton Athletic Football Club are delighted to announce a long-term extension of its' partnership with ITRM, which sees the company continue as the club’s official IT partner through to the end of the 2029/30 season.
The renewed agreement builds on a strong and long-standing relationship between the club, Charlton Athletic Community Trust (CACT) and ITRM, underpinned by shared values around teamwork, commitment and delivering meaningful impact across the community.
The announcement comes ahead of this Saturday’s final home fixture of the season, where ITRM will take on match sponsorship duties, providing a fitting moment to celebrate the extended partnership in front of supporters.
Speaking on the extension, Alice Olney, Commercial Director at Charlton Athletic, said:
“We are delighted to extend our long-standing partnership with ITRM across Charlton Athletic, Charlton Athletic Women and the Community Trust. We’re excited for what lies ahead and look forward to continuing our shared journey in supporting both club and community. Our partnership with ITRM is a strong reflection of our commitment to building impactful, long-term relationships.”
The partnership has also been central to the work delivered through the Charlton Athletic Community Trust. ITRM have played an active role over a number of years, supporting programmes across the community.
Jason Morgan, Chief Executive of Charlton Athletic Community Trust, added:
“ITRM have been on the front of our staff kits for 12 years, and I’m personally delighted they have extended the sponsorship agreement to be our ‘principal partner’ for a further four years. Dave and his team have been so supportive over the years and have a committed workforce that have attended and been involved in so many CACT projects and programmes. The extended agreement also means ITRM will again sponsor the annual CACT awards at the House of Lords later this year, hosted by Lord Michael Grade. The longevity of this partnership is a perfect example of the value we see in the relationship with ITRM, and they see in CACT. Thanks to Dave and his team for the years of commitment as we now look forward to continuing the journey to 2030.”
From ITRM’s perspective, the extension reflects a partnership that is already well embedded within both the club and its' community initiatives, with a shared focus on long-term impact.
Dave White, Managing Director of ITRM, said:
“This agreement marks the continuation of a partnership that’s already well established and confirms our role as Official IT Partner. It’s built on shared values around teamwork, commitment and long-term thinking — principles that resonate strongly both within the club, community trust and across the wider community. We’re proud to continue working alongside Charlton Athletic, Charlton Athletic Women and Charlton Athletic Community Trust as a trusted partner for the road ahead.”
The extension marks a significant milestone for all involved, reinforcing a collective ambition to build on the success of the partnership and deliver continued impact both on and off the pitch through to 2030.
