The club's CEO Peter Storrie has written a letter to supporters with season tickets for the 2023/24 season having gone on sale. The letter can be read in full below:
Dear Charlton fans,
I'm writing to you for the first time as we go on sale with season tickets for the 2023/24 season.
I appreciate given the context of a season where we haven’t achieved what the club set out to and the question marks around ownership, that a lot of you will want to see actions rather than words this season.
I also appreciate that it's a tough time away from football for everyone, with prices going up everywhere. This is something that the football club is experiencing too, with our supplier, energy and staffing costs all going up.
We’ve worked hard to keep prices affordable for supporters, while not impacting the club’s income, and feel like we’ve got the balance right. We feel it's important to have a season ticket that is affordable for as many supporters as possible and at £285, we believe our cheapest adult season ticket is very competitive and gives supporters who are feeling the pinch the opportunity to watch our matches for less than £12.50 a game. Through our V12 scheme supporters also have the opportunity to purchase over four payments or 10 payments.
The feeling that fans didn’t want to be rushed into a decision about season tickets was fed back to us in the Fans’ Forum last week and our Phase One pricing period has been adjusted from two weeks to six weeks, and will now end after the season is finished on Friday, May 12th. The adult tickets in our Phase One pricing matches last season’s final prices across the board.
While we appreciate there is a lot of scepticism about the future of the club, we’re excited about next season and want to take the supporters on the journey with us which is why we're implementing an idea raised in consultation with supporters – any fan purchasing in Phase One will have the opportunity to renew their season ticket for the 2024/25 season at a maximum increase of five per cent, should we achieve our aim of promotion to the Championship.
As mentioned, though, we understand that actions speak louder than words. We want to be in the top six next season and that involves a rebuild. That rebuild has begun – it started with Dean Holden signing a new three-year contract extension with the club.
I've been very impressed with Dean since I arrived at the club and feel he's the best person to be leading this club forward. Ashley Maynard-Brewer has also committed to the club and we’ve taken up the option to have Corey Blackett-Taylor with us for another year.
I’m working hard with Dean on our targets for next season and we hope you continue to see progression and make the decision to come on that journey with us.