Charlton Athletic are pleased to announce TodayTix, the premier experience curator for live event fans and culturally curious audiences worldwide, as the club’s new Official Experience Partner.
The two‑year agreement will see the TodayTix logo featured on the back of the men’s and women’s first team shirts. As part of the partnership, TodayTix will also receive a range of digital rights across the club’s online platforms and in‑stadium channels, further strengthening their visibility and connection with supporters. As part of the partnership, the club and TodayTix will work together to provide exclusive opportunities for Charlton fans.
The partnership comes at an exciting time for the club, with the men’s first team earning promotion to the Sky Bet Championship in 2025 and the women’s first team securing promotion to the Barclays WSL in May, alongside surging attendance figures for both teams.
CEO and Co‑Founder of TodayTix Group Brian Fenty said: "Partnering with Charlton Athletic is a significant moment for TodayTix - it marks our commitment to bringing live events to new audiences, and we couldn't have found a better club to do it with. Charlton's ambition, community roots, and genuine connection to their fans mirror exactly what we stand for, and we're excited to grow together."
Charlton’s Commercial Director Alice Olney added: “We’re very proud to partner with TodayTix, an internationally-recognised brand, as we continue to grow the club’s profile.
“This agreement forms part of our long‑term commercial strategy, aligning us with a brand that reflects what we stand for and giving us the opportunity to reach and engage potential new supporters in the UK and around the world. TodayTix have some exciting plans for the partnership and a real enthusiasm to get started, so we’re looking forward to working closely with them.”
Charlton supporters will get their first look at the 2026/27 home shirt on Thursday, July 2nd on the club’s website and social media channels. The new kit will be worn for the first time the following day when the men’s first team begin their pre‑season schedule at Princes Park against Dartford.
TodayTix partners with thousands of venues globally to open doors for millions of people through effortless discovery and tailored access to live events. Its acclaimed app is home to popular access programmes such as Rush and Lottery, which help fans secure affordable live entertainment. More than a ticketing app, TodayTix is the world's most-loved live entertainment discovery platform, creating a seamless path for everyone to find their seat.
TodayTix is part of the MARI Group. Learn more about TodayTix at www.todaytix.com, and download TodayTix for iOS or Android.
Click here to secure your season ticket for the 2026/27 Sky Bet Championship campaign now.
Seasonal hospitality packages for the 2026/27 season are now on sale. Click here to find out more.
For match-to-match hospitality packages, email hospitality@cafc.co.uk.
