Saturday's match against Fleetwood Town at Highbury Stadium will be sponsored by Alpha Forwarding.
The company, run by Charlton supporters, offer air or sea freight, road haulage, export packing and customs declarations services.
Alpha Forwarding, have already supported the club by advertising in the stadium for the season. Follow Alpha Forwarding on the company's new Twitter account for more information on the company.
Stephen Baldwin said: “We are once again pleased to be extending our support to Charlton this season We wish the team a very successful year. Come on you Addicks!”
If you or your company are interested in sponsoring a Charlton match this season, please contact our commercial sales team on Sales@cafc.co.uk or call Joanne on 0208 333 4050.
Click here for more information about how your company can benefit from a match sponsorship package.