Charlton announce new partnership with MatchWornShirt

Charlton and MatchWornShirt logos

Charlton are delighted to announce a partnership with MatchWornShirt which will see the fan engagement platform's logo on the sleeve of the men's first team kit for our Carabao Cup quarter-final fixture against Manchester United on Tuesday evening. 

The relationship with MatchWornShirt will give fans the opportunity to own the shirts of their favourite players fresh from the pitch starting with this Tuesday’s game at Old Trafford.

Around 9,000 Charlton supporters will be making the trip to Old Trafford for the game – the club’s largest away following in more than 20 years.

Head of Commercial Partnerships, Andrew Smith, said: “Tuesday’s Carabao Cup tie at Old Trafford is an exciting occasion for everyone involved at the club and it is great to see our current and new commercial partners wanting to be a part of it.

“We’re delighted to come to an agreement with MatchWornShirt that will see them on the club’s sleeve for the game and the partnership will allow us to fulfil the increasing demand from our supporters for match worn shirts.”

Head of Business Development at MatchWornShirt, James Flude, commented: “We are extremely proud of our partnerships across the EFL and know that Charlton Athletic are one of the most internationally recognised names of the 72.

“We are therefore excited to bring their shirts to our global platform - and especially proud that we will be on their sleeve in such a high profile match in the Quarter-Final of the League Cup”

Who Are MatchWornShirt?

Working with MatchWornShirt sees Charlton Athletic join a community of clubs from all over the world in providing their supporters with the opportunity to get their hands on the ultimate fan item – a match worn and signed shirt – straight from kick off.

MatchWornShirt is the home of authentic sporting memorabilia and they offer clubs, foundations and charities the chance to unlock and optimise their fundraising potential, whilst also offering fans the chance to own a moment - by wearing their hearts on their sleeves – and they are fanatical about authenticity, detail, process, football, fans and their love of the game.

MatchWornShirt believe that it’s one thing to witness a moment that will go down in history. It’s another thing to swap shirts with your heroes and own a piece of it and be part of a legacy.

Their team work directly with clubs to manage the whole fundraising process from shirt collection to online auction - creating unrivalled buzz and excitement as buyers bid live on the MatchWornShirt platform. They also ensure kits are thoroughly assessed, authenticated and quality assured, so their shirts can stay real, timeless and yours forever.

Head to to learn more and be sure to keep an eye out for the first auction of match-worn Charlton shirts.

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