Dean Holden will go head-to-head with Tracey Leaburn, Head of Men's First-Team Player Care, in an I'm A Celebrity style eating challenge next week to raise money for the club's PSA testing day at The Valley.
Up to 500 men will be tested on matchday against Fleetwood Town on Saturday, February 11th. Each test costs £25 and although fans are asked to donate £10 there is a shortfall of £15 per person, meaning £7,500 needs to be raised.
The PSA test is a blood test that measures the amount of prostate specific antigen (PSA) in your blood to help diagnose prostate problems - including prostate cancer.
Prostate cancer is now the third most common cancer in the UK. Early diagnosis is crucial but symptoms do not usually appear until the prostate is large enough to affect the urethra.
Leaburn, who organises the annual PSA activity, faced her fear of heights last year to raise money for the testing by climbing The O2. This year she wanted to go for something equally challenging.
“It’s a brilliant campaign," said Holden in his pre-Bolton press conference. "The club have saved so many lives. Tracey initially started it after losing her own father and she’s used that to help other people. A lot of people have benefited from this and it’s credit to the football club for facilitating the annual event."
“I agreed to it before I knew exactly what the menu looked like but it's all for a great cause," explained the boss. "It has changed a bit, I must say! Tracey has been quite creative in that she has sourced a butcher up in Leeds so thanks to whoever they are for that!
"There’s pig’s anus and there’s fish eyes - I wish we just climbed over The O2 again, to be honest! The players will be there and we’re trying to get one or two people in the wider social media world to come in and generate some publicity around it.
"Hopefully that will raise more money and awareness," he added. "At the fans’ meeting the other week they raised over £300 on the night to go towards it. Everyone is pulling together which is good to see. Not every one of us has a spare few quid at the minute, it’s fair to say, so it’s nice that they’re doing it in the name of such a brilliant campaign.”
The Addicks return to The Valley on Saturday to take on Bolton Wanderers (12.30pm KO GMT). Click here to purchase your tickets.
Season-ticket holders can bring a friend or family member to this weekend’s game for free. Redeem your ticket here.