Fan Engagement Framework
On September 30th, 2024, a new fan engagement structure was announced by the club. Further information on the structure can be found below.
Supporter Liaison Officer
Supporters can continue to liaise with the club on day-to-day matters through Charlton’s Supporter Liaison Officer by emailing fans@cafc.co.uk.
Bi-annual Meet The Directors Fan Meetings
The club’s bi-annual Meet The Directors Fan Meetings fan meetings began in January 2024, held live on CharltonTV. These meetings have been received positively as an open opportunity to hear from the Charlton Board about the strategic direction of the club, giving supporters the opportunity to put questions live to the Board.
Previous meeting can be found here:
Click here to view the club's 2025/26 fan engagement plan.
Fan Advocates
Based on the previous Fan Adviser role, the Fan Advocate roles lead the Supporters' Forum, an operational-focused group, which supports the club’s day-to-day operations. Facilitating independent insight into the thinking of Charlton’s existing fanbase, across support groups, which will aid clubs operational decision-making, help improve the fan experience and support communication between supporters and the club, alongside the Support Liaison Officer.
Lucy Bishop and Lewis Catt assume this role on behalf of the club.
Disability Liaison Officer
While, the Disability Liaison Officer, is the club's point of contact for disabled supporters, helping with any accessibility requirements and requests. The DLO can be contacted at dlo@cafc.co.uk
Bi-annual Supporter Forum
Based on the historic Fans’ Forum, the Supporter Forum allows all fan groups to send a representative to a bi-annual meeting with the club’s operational executive and business management staff at The Valley. These meetings are organised and chaired by the Fan Advocate role, giving fans the opportunity to feedback on operational opportunities for improvement and development.
Task and Complete Groups
Working groups that include club and supporter representatives will be set up, allowing supporters to play an active role in improvements being made at the club. Examples of such groups would be the ongoing club shop merchandise working group and an EDI (equality, diversity and inclusion). New projects will be determined between the club's Board and the Advisory Board.
Advisory Board
The Charlton Advisory Board (CAB) exists to advise and counsel the club's Board, using current and historical contextual knowledge, critical thinking and analysis. To advise, rather than endorse or oppose, the Advisory Board is independent of the club. It has the key role of protecting the proud heritage of the football club, shaping its fan engagement and using its advanced community development strategy to widen and diversify the fanbase.
The Board widens participation into club matters and makes sure that a diverse range of views and ideas inform the future direction of the club - including its fan engagement and community development strategies. The Charlton Athletic Advisory Board will be at the heart of supporting the club in achieving its vision exemplifying a deeply rooted collective principle that underpins everything it does across the men’s and women’s first-teams, the academy and the Community Trust:
All Different. All Together. All Charlton.
Charlton has long been known as a 'family club' - a badge we wear with pride. Our mission is clear: to be the UK’s most cohesive, sustainable, and community-driven elite football club. That ethos runs through everything we do -from the pitch to the boardroom.
One of the roles of the Advisory Board is to strengthen the relationship between the club and its fans and ensure the club provides a model of transparent and sustainable governance, whilst constantly striving to improve the matchday experience for all supporters.
The CAB sit quarterly, and is currently configured with eight board members, as follows:
- Two elected representatives of Charlton Athletic Supporters’ Trust (CAST)
- Two elected democratically mandated independent fans
- Two representatives of Charlton Athletic Community Trust (CACT)
- One representative of the Charlton Ex-Players' Association
- One representative of the club's seasonal hospitality holders
The club will provide an update on the CABs application, selection and election process in due course.
The Board will operate under a strict code of ethics and confidentiality agreement, enabling appropriate sharing of information, with meetings focusing on:
- A review of the main areas of the club including finance, operations, sales and marketing, communications, infrastructure
- A status report of the working groups
- Club strategy on long-term planning